Company re-branding, applied to stationery, all internal and external communications, sales material as well as in-house exhibition graphics and invites. The brief was to keep but improve upon the original three-blob logo.
The use of a bold, utilitarian typeface adds gravity and weight, and is both functional and maleable for different purposes. The brief was to create a visual relationship between branded items. Titling is set into a ‘top third’, leaving the bottom two thirds for imagery and/or text and creating a simple linear branding identity that works alongside the black dog three-blob logo. Designed collaboratively with Rachel Pfleger, Johanna Bonnevier, Matthew Bucknall and Matthew Pull.
Spring 2010 Catalogue artwork by Matthew Bucknall.
